To promote the release of the new Dreamworks live action How to Train Your Dragon film, we brought the cast of dragons to Sao Paulo for the film’s pre-premiere event for VIPs, influencers and the main cast including Mason Thames, Nico Parker, Gerard Butler and the film’s writer and director, Dean de Blois.

For the event, we produced a unique 3 minute piece of content to introduce the film’s leading characters to the South American audience utilising a huge 15m wide , 10 metre high - Hologauze® projection - where the night sky in Sao Paulo was lit up to showcase and bring the film's stars to life in a never seen before way.

The spectacular large-scale holographic illusion was created with Hologauze®, a fully silvered projection gauze with unparalleled levels of transparency, brightness, contrast which wowed the cast and event attendees and even received a standing ovation.

Project Responsibilities :

• Venue scoping - originally looking at other countries including Mexico and Australia to host the activation before confirming on Brazil and Sao Paulo as the chosen location

• Supplier management - establishing relationship with Brazil based production suppliers and managing relationship

• Full event pre-production - with appointed build/ production supplier

• Client Management - weekly client updates with Universal Head Office in LA and

• Content production with 3rd party supplier

• Venue management - working with the chosen venue supplier to ensure smooth, effective event delivery

• On-site production - in Sao Paulo for build, live event and derig.